Media Lead (Paid Social & Performance)

TL;DR

Media Lead (Paid Social & Performance): Overseeing and executing innovative campaign strategies across multiple media platforms with an accent on operational standards and senior client consultancy. Focus on driving performance through A/B testing, AI integration for brand health, and commercial growth across B2B and B2C accounts.

Location: Hybrid (London, UK). Must be based in London, England, UK (required 2 days per week in the office).

Company

A social and content agency combining content excellence with channel best practice to drive performance for global brands.

What you will do

• Own the strategy and operational standards of the Media and Performance department across all accounts.
• Lead the media team in delivery excellence and provide high-level social consultancy and senior client support.
• Drive account performance through reporting insights, A/B testing, and creative experimentation.
• Implement modern advertising techniques across paid social, digital, and search platforms.
• Integrate LLM and Gen AI to optimize brand health and media delivery.
• Lead new business pitches and drive commercial growth within retainers.

Requirements

• In-depth experience with paid social (Meta, TikTok, LinkedIn, Reddit, Pinterest) and paid search (Google, YouTube, PMax).
• Proven track record with Programmatic (Display, Podcasts) and established relationships with DSPs/SSPs.
• Proficiency in analytics tools such as GA4, Adobe Analytics, DV360, Trade Desk, and Amazon DSP.
• Expertise in measurement frameworks, attribution, and driving ROI.
• Solid understanding of SEO, keyword planning, and GEO optimization.
• Experience managing global B2B and B2C clients.

Culture & Benefits

• Hybrid work model with 2 days in the office per week.
• Recognized as one of Campaign Magazine's Best Places to Work for 7 consecutive years.
• Private Healthcare and Life Insurance.
• 25+ days of holiday and annual team mini-breaks in the UK or abroad.
• Open, engaging, and inspirational company culture.