Senior UA Manager (Meta)

TL;DR

Senior UA Manager (Meta): Managing and scaling Meta Ads campaigns for dating products with an accent on both app and web acquisition funnels. Focus on optimizing ROI/CPA/CPI, testing growth hypotheses, and automating campaign management processes to scale traffic efficiently.

Location: Remote (Global)

Компания

hirify.global is a global group of social discovery companies dedicated to solving loneliness through innovative social entertainment platforms.

Что делать

• Launch, manage, and scale Meta Ads campaigns across Facebook and Instagram for dating products.
• Own campaign performance by analyzing key metrics and optimizing budgets to improve ROI, CPA, and CPI.
• Develop and test growth hypotheses regarding audiences, GEOs, placements, and creative angles.
• Collaborate with the creative team to research competitors and prepare effective ad briefs.
• Build structured reporting and implement automation tools to streamline campaign management.

Требования

• 3+ years of hands-on experience with Meta Ads/Facebook Ads in high-volume B2C sectors like dating or gaming.
• Proven track record of managing monthly budgets of at least $100k.
• Strong experience with both app and web acquisition funnels.
• Advanced analytical skills using Google Sheets, Excel, and GA4.
• Russian fluency required; English proficiency sufficient for documentation and tools.

Культура и преимущества

• Full-time remote work opportunity.
• 28 days of annual vacation plus 7 wellness days.
• Health benefits including up to $1,000 gross annual reimbursement for insurance or medical expenses.
• Workplace equipment reimbursement up to $1,000 gross every 3 years.
• 50% coverage for professional training, conferences, and English lessons.
• Referral bonus program up to $5,000.