Paid Social Manager (B2B)

TL;DR

Paid Social Manager (B2B Marketing): Scaling paid social strategy across Meta and LinkedIn to drive awareness and revenue for Law Enforcement, Commercial, and Community Safety verticals. Focus on executing full-funnel campaigns, optimizing conversion APIs, and implementing a continuous A/B testing framework.

Location: Remote (Must be based in the USA)

Salary: $98k – $125k

Company

hirify.global is a high-performance technology company dedicated to reducing crime and protecting privacy through innovative safety solutions.

What you will do

• Own the end-to-end paid social strategy across Meta, LinkedIn, and supporting channels (Reddit, X, CTV).
• Translate full-funnel campaign strategies into architecture, creative requirements, and measurement KPIs.
• Manage daily operations, including audience research, bid strategy, and intent-based retargeting.
• Partner with brand and creative teams to ensure all assets are high-performing and on-brand.
• Develop and execute a continuous A/B testing framework for creative, audiences, and landing pages.
• Analyze campaign performance data to provide actionable insights for marketing leadership.

Requirements

• 5+ years of hands-on paid social experience in high-growth B2B companies.
• Deep expertise in Meta Ads and LinkedIn Ads, including Conversions API and lead gen forms.
• Proven track record of driving qualified pipeline at scale and improving ROI.
• Strong analytical skills with proficiency in Excel/Google Sheets, Sigma, or SQL.
• Must be based in the USA.
• Ability to obtain and maintain CJIS certification (requires FBI fingerprint-based background check).

Nice to have

• Experience with emerging channels like Reddit, X, TikTok, or CTV.
• Familiarity with ABM platforms and intent-based retargeting.
• Experience with Salesforce reporting and marketing attribution models.
• Proficiency with creative analytics tools or generative AI for creative ideation.

Culture & Benefits

• Flexible non-accrual PTO and 11 company holidays.
• Fully-paid health benefits plan (Medical, Dental, Vision) with HSA match.
• 12 weeks of 100% paid parental leave and $50k lifetime maximum for fertility/adoption benefits.
• Comprehensive mental health support via Spring Health and caregiver support via Cariloop.
• Financial and professional perks including Carta Tax Advisor and various ERGs.
• Stipends for WFH ($150/mo), Home Office ($750 one-time), and Productivity ($300/yr).