Director, Customer and Growth Product Marketing (AI)

TL;DR

Director, Customer and Growth Product Marketing (AI): Leading the post-sale customer journey to drive activation, adoption, and expansion for a Work AI platform with an accent on lifecycle growth and retention. Focus on designing scalable systems for onboarding, optimizing expansion pipelines using behavioral data, and building an AI-native marketing team.

Location: Hybrid (4 days a week in Mountain View or San Francisco office)

Salary: $220,000 - $300,000

Company

hirify.global is a Work AI platform that provides an enterprise-grade ecosystem for search, AI assistants, and agents to help organizations manage and act on knowledge.

What you will do

• Own the end-to-end post-sale marketing strategy covering onboarding, activation, adoption, renewal, and expansion.
• Implement segmented lifecycle campaigns across email and in-product channels to accelerate time-to-value.
• Collaborate with Customer Success and Sales on signal-based programs for at-risk accounts and expansion opportunities.
• Develop data-driven upsell and cross-sell campaigns to optimize NRR and expansion pipeline.
• Lead cross-functional efforts with Product, RevOps, and Sales to scale repeatable growth programs.
• Mentor and build a small, AI-native team focused on customer growth.

Requirements

• 8+ years of B2B SaaS marketing experience in customer, lifecycle, or growth marketing.
• Proven track record of driving adoption, retention, and expansion (NRR) within an installed base.
• Must be based in or able to work hybrid from Mountain View or San Francisco.
• AI fluency and experience integrating AI tools into daily professional workflows.
• Deep expertise in segmentation, A/B testing, and multi-touch automation.
• Strong analytical skills to translate customer behavior into executive insights.

Culture & Benefits

• Comprehensive health coverage including Medical, Vision, and Dental.
• 401k plan and generous time-off policy.
• Home office improvement stipend plus annual education and wellness stipends.
• Vibrant office culture with daily healthy lunches.

Hiring process

• Includes a brief AI-focused exercise or discussion to evaluate AI fluency and design thinking.