Senior Analyst (Entertainment Media Research)

TL;DR

Senior Analyst (Entertainment Media Research): Leveraging data sources to develop insights, highlights, and forecasts for cable networks with an accent on linear and digital platform performance. Focus on producing strategic reports, tracking content effectiveness, and communicating KPIs to stakeholders using data visualization tools.

Location: Must be based in New York, NY (Hybrid: 3 days/week in office)

Salary: $70,000–$90,000

Company

hirify.global is a global media and entertainment business operating iconic brands across news, sports, and entertainment sectors.

What you will do

• Assist in quantitative analysis across the cable entertainment portfolio including E!, Oxygen, USA, and SYFY.
• Collaborate with cross-functional teams to generate insights for content across linear and streaming platforms.
• Produce impactful reports on brand performance, viewing behavior, and landscape trends.
• Deliver strategic recommendations via written memos and presentations for leadership.
• Track and measure content performance metrics including viewership, reach, and engagement.
• Maintain program line-ups using Nielsen Content Link and automate reporting via Tableau.

Requirements

• 2+ years of media research experience at a network, streaming service, or agency.
• Bachelor’s degree or higher.
• Expertise in Nielsen NPower (Reach & Frequency, Duplication, Segmentation).
• Proficiency in Microsoft Office, specifically Excel and PowerPoint.
• Strong quantitative and analytical skills with the ability to distill actionable brand stories.
• Must be able to work in a hybrid capacity in New York, NY.

Nice to have

• Experience with data visualization tools like Tableau or Domo.
• Familiarity with emerging measurement sources such as iSpot, TVision, or VideoAmp.

Culture & Benefits

• Comprehensive company-sponsored benefits including medical, dental, and vision insurance.
• Retirement savings plan with 401(k).
• Paid leave and tuition reimbursement programs.
• Access to a variety of employee discounts and perks.
• Collaborative environment focused on data-driven decision-making in the media industry.