Senior Associate, Analytics (Marketing)

TL;DR

Senior Associate, Analytics (Marketing): Driving data-driven media and creative strategies for global brands with an accent on quantitative analysis, data visualization, and platform management. Focus on designing measurement plans, conducting statistical modeling, and delivering actionable business insights to optimize media investment.

Location: Must be based in Chicago or New York, USA. The role follows a hybrid work model with office attendance required approximately four days a week.

Salary: $45,000–$90,000 USD

Company

hirify.global is a leading WPP Media brand focused on AI-driven media operating solutions, data management, and creative personalization at scale.

What you will do

• Develop and maintain platforms for business intelligence, contract management, and user access.
• Conduct quantitative data analysis and develop measurement plans for creative and media testing.
• Collaborate with cross-functional teams to develop creative and media strategies.
• Manage day-to-day activity on large analytical projects and ensure timely delivery of high-quality client materials.
• Build strong relationships with clients by demonstrating deep industry knowledge and understanding business objectives.
• Research industry trends and share expertise to support team growth.

Requirements

• Bachelor’s degree in Marketing, Economics, Computer Science, Business Analytics, or related field.
• 2–4 years of relevant media work experience, with a strong background in digital media.
• Advanced proficiency in Excel, including pivot tables, VLOOKUP, and data visualization.
• Experience with web analytics tools such as Google Analytics or Adobe Analytics.
• Strong understanding of media metrics and quantitative business measures.
• Must be able to work in a hybrid environment in Chicago or New York.

Nice to have

• Proficiency in Python, R, and SQL.
• Experience with Tableau or PowerBI.
• Knowledge of media industry research tools like Nielsen, Pathmatics, or Forrester.
• Familiarity with ad server technology, specifically Google Campaign Manager.

Culture & Benefits

• Comprehensive benefits package including medical, vision, and dental insurance.
• Group retirement plans and preferential partner discounts.
• Significant paid time off and mental health awareness days.
• Inclusive culture with active employee resource groups and frequent in-office events.
• Commitment to professional growth and development within the global WPP network.