Lifecycle Marketing Manager (Cannabis)

TL;DR

Lifecycle Marketing Manager (B2C): Designing and optimizing end-to-end consumer engagement strategies across app and digital channels with an accent on activation, retention, and incremental revenue. Focus on building multi-channel journeys in Braze, executing rigorous A/B testing, and leveraging AI-powered tooling to accelerate execution.

Location: Hybrid (3-4 days per week onsite in Austin, Texas)

Salary: $124,578 - $135,668 per year

Company

Global leader in the cannabis industry dedicated to transparency, education, and community access.

What you will do

• Own the B2C lifecycle journey strategy across push notifications, in-app messaging, and email.
• Manage the weekly consumer newsletter calendar, including planning, scheduling, and content coordination.
• Design and execute rigorous A/B and holdout tests to isolate incremental lift and build a learning roadmap.
• Build complex campaigns and journeys in Braze using segmentation, connected content, and behavioral triggers.
• Collaborate with product teams to optimize the app-first experience, focusing on push strategy and deep-linking.
• Track and report on key lifecycle KPIs such as conversion, retention curves, and incremental revenue.

Requirements

• 7+ years of experience in lifecycle, CRM, or retention marketing with direct ownership of consumer journey strategy.
• Hands-on expertise in Braze, specifically building canvases, segments, and analyzing campaign data.
• Strong experience with incrementality testing, holdout groups, and statistical significance.
• Background in mobile app-centric environments with deep knowledge of the push/in-app ecosystem.
• Proven track record of integrating AI tools into workflows for personalization and scalability.
• Must be based in or able to work hybrid from Austin, Texas.

Nice to have

• Experience within the cannabis or other highly regulated industries.
• Proficiency with Tableau or Sigma.
• Experience with AI copywriting and workflow tools.

Culture & Benefits

• 100% employer-paid medical, dental, and vision insurance premiums for employees.
• 401(k) retirement plan with company match up to 3.5%.
• Company HSA contributions and multiple FSA options (Medical, Dependent, Transit, Parking).
• Monthly company contributions for student loan repayment or 529 education savings.
• Generous PTO, paid sick leave, and an annual company holiday shutdown.
• Comprehensive family support including paid parental leave.