Senior Lifecycle & Customer Manager (SaaS)

TL;DR

Senior Lifecycle & Customer Manager (SaaS): Owning and optimizing the full customer journey from lead acquisition to retention and expansion with an accent on campaign architecture and funnel optimization. Focus on building a lifecycle marketing engine, driving Lead-to-MQL conversion, and scaling customer advocacy programs.

Location: Must be located in the US (First week onsite in Columbus, OH required for onboarding)

Salary: $100,000 annually

Company

hirify.global develops a cloud-based SaaS facility maintenance and management product serving education, property management, and manufacturing markets.

What you will do

• Build and maintain full funnel visibility and manage lead flow dashboards across K-12, Higher Ed, and Commercial segments.
• Define the campaign roadmap and establish a seamless handoff operating rhythm for the execution team.
• Design and execute advanced nurture programs to welcome new leads and re-engage cold accounts.
• Scale customer marketing programs, including advocacy, referrals, case studies, and review platform engagement.
• Partner with CS and Product Marketing to drive expansion pipeline through cross-sell and upsell campaigns.
• Leverage Marketo and CRM platforms to architect programs and tune campaign triggers quarterly.

Requirements

• 5–7 years of B2B SaaS marketing experience, with 3+ years owning lifecycle or demand programs.
• Deep, hands-on fluency with Marketo, including program architecture and smart list debugging.
• Must be based in the United States.
• Active utilization of AI in daily workflows to increase team velocity.
• Proven track record of owning funnel KPIs and driving measurable conversion lift.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.

Nice to have

• Familiarity with Demandbase, Salesforce, or Qualified.
• Experience in vertical SaaS marketing, specifically K-12, Higher Ed, or government.
• Background in expansion or NRR-focused marketing at a growth-stage company.

Culture & Benefits

• Remote-first environment with a flexible schedule to manage personal appointments.
• 100% company-paid health, dental, vision, disability, and life insurance.
• Home office stipend of up to $500 and $60/month toward internet connection.
• Generous PTO and unplanned time off (UTO) policies.
• Collaborative culture with an annual all-company event.

Hiring process

• Initial phone screen with People Ops to review background and culture fit.
• Conversations with the Director of Demand Generation and VP of Marketing.
• Take-home funnel diagnostic exercise and 30-day plan proposal.
• Final panel interview with cross-functional teammates.