Lifecycle Marketing Senior Specialist

TL;DR

Lifecycle Marketing Senior Specialist (B2B): Design and execute full-funnel B2B lifecycle programs that drive demand, nurture prospects, accelerate pipeline, and increase revenue with an accent on MQL→SQL→Opportunity→Closed-Won→Retention mechanics. Focus on building scalable nurture and event-integrated journeys in marketing automation platforms, improving conversion and pipeline velocity, and proving impact through attribution and lifecycle dashboards.

Location: Remote (U.S.)

Salary: $90,900.00 - $145,100.00 annually (base pay range for CA, CT, MD, MA, NJ, NY, Washington state, and Washington DC)

Company

hirify.global Rentals (ZR) builds end-to-end renter services and B2B rental advertising solutions for property managers.

What you will do

• Own full-funnel B2B lifecycle strategy from MQL to Closed-Won and retention, diagnosing conversion gaps and improving pipeline velocity.
• Build segmented, multi-touch nurture and re-engagement programs aligned to buying stage, persona, and cohort.
• Integrate B2B event marketing into lifecycle journeys, including pre-, at-, and post-event nurture and operational lead capture and follow-up.
• Implement automated lifecycle journeys and personalization at scale in Salesforce/Pardot, Marketo, HubSpot, or similar platforms.
• Drive performance and revenue accountability using pipeline metrics, attribution reporting, and lifecycle dashboards to create optimization roadmaps.

Requirements

• 3–5+ years of B2B lifecycle, CRM, or demand generation experience in a revenue-driven organization.
• Strong knowledge of B2B funnel mechanics, pipeline metrics, lifecycle stage definitions, and revenue attribution.
• Hands-on experience with B2B marketing automation platforms (Salesforce/Pardot, Marketo, HubSpot, etc.).
• Proven results improving MQL-to-SQL conversion, pipeline velocity, or closed-won rates.
• Analytical mindset with comfort using tools such as GA, Databricks, and Salesforce reporting (or similar).
• Experience building/troubleshooting HTML email templates and writing marketing copy.

Culture & Benefits

• Remote role with eligibility for U.S. employees to live in any of the 50 states (with limited exceptions).
• Base pay varies by location and the role is eligible for equity awards based on experience, performance, and location.
• Emphasis on measurable, scalable pipeline and revenue impact through data-backed lifecycle optimization.