Media Buyer (iGaming)

TL;DR

Media Buyer (iGaming): Managing and scaling high-budget user acquisition campaigns across major social and programmatic platforms with an accent on ROAS optimization and mobile app growth. Focus on data-driven creative strategy, A/B testing, and leveraging AppsFlyer for precise attribution and performance tracking.

Location: Must be based in or able to work onsite in Concord, ON, Canada

Company

A performance-driven marketing agency and technology company helping brands grow through strategy, creativity, and execution.

What you will do

• Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt.
• Manage and scale 7-figure monthly budgets to drive high-quality mobile installs and first-time deposits.
• Lead creative strategy and collaborate with the art team to produce high-performing static and video assets.
• Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.
• Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
• Monitor platform changes and proactively adapt strategies to maintain cost efficiency and revenue growth.

Requirements

• 5+ years of hands-on experience in media buying or performance marketing.
• Proven ability to manage and optimize large-scale budgets with measurable performance impact.
• Deep expertise in campaign optimization, bid strategy, and audience segmentation.
• Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install event optimization.
• Experience collaborating closely with creative and motion teams on ad concepts.
• Strong analytical mindset with the ability to translate complex data into strategic actions.

Nice to have

• Experience in iGaming.
• Familiarity with server-to-server (S2S) setups and campaign event tracking.
• Hands-on experience integrating Meta Pixel or TikTok Events API.

Culture & Benefits

• High-impact role in a fast-scaling global company.
• Competitive compensation with a performance-based bonus structure.
• Direct collaboration with senior leadership and creative teams.
• Access to premium ad tech tools and platforms.
• Creative, analytical, and growth-oriented work culture.