Performance Marketing Manager (iGaming)

TL;DR

Performance Marketing Manager (User Acquisition): Planning and optimizing paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt with an accent on driving high-quality mobile installs and first-time deposits. Focus on managing 7-figure budgets, executing A/B testing frameworks, and leveraging AppsFlyer for advanced attribution and cohort analysis.

Location: in-office, full-time (Concord, ON)

Company

hirify.global is a performance-driven marketing agency helping brands grow through strategy, creativity, and execution.

What you will do

• Plan, launch, and optimize paid UA campaigns on Meta, TikTok, Snapchat, and StackAdapt to drive mobile installs and deposits.
• Manage and scale 7-figure monthly budgets while ensuring strong ROAS, retention, and user LTV.
• Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
• Lead creative strategy and A/B testing in collaboration with the art team to produce high-performing assets.
• Build and refine tracking and reporting frameworks for acquisition funnels.
• Monitor platform changes (SKAN, privacy updates) and proactively adapt acquisition strategies.

Requirements

• 4+ years of hands-on experience in performance marketing and user acquisition across Meta, TikTok, Snapchat, and StackAdapt.
• Proven ability to manage and optimize large-scale budgets (7 figures) with measurable impact.
• Deep expertise in bid strategy, audience segmentation, and conversion rate improvement.
• Strong understanding of mobile app acquisition and AppsFlyer tracking.
• Experience collaborating with creative and motion teams on ad iterations.
• Location: Must be based in Concord, ON for full-time in-office work.

Nice to have

• Experience in iGaming.
• Familiarity with server-to-server (S2S) setups and campaign event tracking.
• Hands-on experience integrating Meta Pixel or TikTok Events API.

Culture & Benefits

• High-impact role in a fast-scaling global company.
• Competitive compensation and performance-based bonus structure.
• Direct collaboration with senior leadership and creative teams.
• Access to premium ad tech tools including AppsFlyer, Meta Business Suite, and StackAdapt.
• Creative, analytical, and growth-oriented work culture.