Associate Director, Analytics (Marketing)

TL;DR

Associate Director, Analytics (Marketing Analytics): Developing data-informed strategic frameworks and attribution methodologies for precision marketing campaigns with an accent on ROI and campaign optimization. Focus on translating complex datasets into actionable insights, designing best-in-class measurement plans, and driving performance marketing strategy.

Location: Hybrid in Chicago (option to work from home two days per week)

Salary: $102,000 - $112,000

Company

Global next-generation precision marketing agency leveraging data, creativity, and technology to foster client growth.

What you will do

• Lead the development of advanced analytics applications and strategic frameworks to drive client ROI.
• Collaborate across Account, Strategy, Creative, and Technology disciplines to produce actionable insights from campaign results.
• Design comprehensive measurement plans, including KPI assignment and test-and-learn frameworks.
• Create innovative data visualizations to communicate complex insights from large-scale datasets.
• Optimize omni-channel performance and customer journey experiences using first- and third-party data.
• Mentor and develop analytical talent within the organization.

Requirements

• 6-8 years of experience in media and creative analytics.
• Must be based in Chicago to support the hybrid work model.
• Expertise in marketing mathematical tools, ROI measurement, and direct marketing metrics.
• Proficiency in SQL and statistical programming (R or Python).
• Experience with data visualization tools (Power BI, Tableau, Datorama) and web analytics (Google Analytics, Adobe Analytics).
• Knowledge of Machine Learning, GenAI, and attribution analysis across multiple channels.

Culture & Benefits

• Hybrid work model allowing two days of remote work per week.
• Comprehensive health, vision, and dental insurance.
• 401(k) and stock options.
• Paid parental leave, disability benefits, and vacation/sick days.
• Healthcare and Dependent Flexible Spending Accounts.