Insights Lead Analyst (Marketing Analytics)
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Описание вакансии
TL;DR
Insights Lead Analyst (Marketing Analytics): Leading the analytics strategy and development of learning agendas for client accounts with an accent on quantitative methods and media measurement. Focus on designing predictive models, LTV calculations, and translating complex data into actionable business insights.
Location: Remote (USA)
Salary: $105,000 - $125,000
Company
is the largest independent full-funnel marketing agency in the U.S. specializing in unifying media and measurement to drive growth.
What you will do
- Create and lead analytics strategies, including annual learning agendas and testing roadmaps for client accounts.
- Build analytical capabilities such as segmentation, predictive modeling, and campaign evaluations.
- Lead cross-functional teams to ensure the timely and high-quality execution of analytics projects.
- Use storytelling to deliver clear and concise insights that identify growth and cross-sell opportunities.
- Implement quality control procedures for data analysis, reporting, and visualization.
Requirements
- 5-7 years of experience in marketing analytics roles with a track record of client-facing execution.
- Proficiency in R, Python, and SQL for independent problem solving and data analysis.
- Advanced skills in BI platforms (Tableau, Power BI) and data architecture (Snowflake, Redshift).
- Deep expertise in statistical analysis, predictive modeling, and LTV calculations.
- Must be based in the USA.
Culture & Benefits
- Unlimited PTO and 20 paid holidays per year.
- Comprehensive healthcare including Medical, Dental, Vision, Life, and Disability.
- 401k retirement plan with a company match of up to 4%.
- Generous parental leave (16 weeks for birthing parents, 12 weeks for partners).
- Access to mentorship, leadership development programs, and on-demand learning.
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