Director Of Growth Marketing (Media)

TL;DR

Director Of Growth Marketing (Media): Driving subscription growth across media and entertainment platforms with an accent on full-funnel strategy, pricing, and cross-channel acquisition. Focus on increasing subscription revenue, optimizing conversion funnels, and implementing data-driven testing strategies.

Location: Remote (USA). Specifically mentions Colorado and New York City for compensation scales.

Salary: $110,000 – $160,000

Company

hirify.global is a premier hub for active lifestyle enthusiasts, offering content and experiences across media, entertainment, and mapping brands.

What you will do

• Develop and own the acquisition strategy for media and entertainment platforms, matching audience segments to products.
• Manage full-funnel strategy including pricing, packaging, benefits, and registration-first efforts.
• Lead cross-channel acquisition campaigns across email, push, in-app messaging, podcasts, and CTV.
• Collaborate with BI and Product teams to build data architectures for real-time acquisition experiences.
• Manage and develop a small marketing team as a player-coach, leading strategy and execution.
• Provide regular performance reporting and revenue forecasting to senior leadership.

Requirements

• 8+ years of growth or performance marketing experience, with a focus on subscription acquisition for media brands.
• Expertise in audience segmentation, propensity modeling, and data-driven campaign targeting.
• Proficiency with analytics platforms such as Amplitude and Tableau for independent data interpretation.
• Experience with subscription management platforms like Piano or Stripe.
• Must be based in the United States.
• Active, integrated use of AI tools for strategy, analysis, and reporting.

Nice to have

• Experience with fitness, outdoor, or lifestyle consumer brands.
• Experience designing or activating against propensity models or recommendation systems.
• Experience with paid media channels and budget management.

Culture & Benefits

• Comprehensive health, vision, and dental insurance.
• Retirement savings plans.
• Flexible Time Away and sick leave.
• Commitment to a diverse and inclusive workplace.