Senior Regional Marketing Manager (HR Tech)

TL;DR

Senior Regional Marketing Manager (HR Tech): Driving pipeline growth across the UK&I region through strategic Account-Based Marketing (ABM) and regional programs with an accent on demand generation and enterprise engagement. Focus on executing integrated campaigns, managing high-profile partnerships, and accelerating revenue growth.

Location: Hybrid (UK, United Kingdom)

Company

hirify.global is a fast-growing HR technology company providing innovative people management software.

What you will do

• Own and execute UK&I regional marketing programs to drive pipeline generation and revenue growth.
• Design and deliver Account-Based Marketing (ABM) campaigns for strategic target accounts.
• Partner with Sales leadership to identify opportunities and accelerate pipeline conversion.
• Plan and execute field marketing activities, including executive dinners, trade shows, and webinars.
• Manage customer advocacy opportunities and speaker engagement initiatives.
• Activate and execute strategic partnership and sponsorship programs, including sports organizations.

Requirements

• 5+ years of experience in B2B SaaS marketing.
• Proven track record of owning regional programs and contributing to revenue targets.
• Strong experience with ABM (1:1 and 1:few programs).
• Ability to collaborate effectively with Enterprise Sales teams to drive account engagement.
• Analytical mindset with experience measuring and optimizing campaign performance.
• Must be based in the UK to support the hybrid working model.

Nice to have

• Experience within the HR Tech domain and selling to HR stakeholders.
• Experience running field marketing programs and high-end hosted experiences.
• Experience with partnership marketing and sponsorship activations.
• Experience with direct mail and gifting programs.

Culture & Benefits

• Flexible hybrid working model with a work-from-home allowance.
• Payment for sick leave from day one.
• Annual UnMind subscription and comprehensive wellness benefits.
• Temporary remote work from anywhere in the world for up to two months (after six months of employment).
• Birthday day off, 25 days annual leave, and Social Impact Days for volunteering.
• Dog-friendly office and regular team social events.