Regional Marketing Manager (SaaS)

TL;DR

Regional Marketing Manager (SaaS): Shaping hirify.global’s international presence by localizing marketing, events, and demand generation strategies across EMEA and APAC with an accent on cultural and commercial resonance. Focus on building pipeline, capturing competitive intelligence, and creating tailored local experiences that align with regional B2B SaaS buying motions.

Location: Must be based in the United Kingdom

Company

hirify.global is a collaborative platform designed to help teams work together through visual thinking and digital whiteboarding.

What you will do

• Develop and localize go-to-market strategies for EMEA markets in collaboration with cross-functional teams.
• Analyze market trends, competitor activities, and customer needs to refine regional positioning.
• Create tailored sales enablement materials, including battlecards, case studies, and product content.
• Influence integrated marketing campaigns to drive leads and accelerate sales cycles.
• Cultivate relationships with strategic partners, agencies, and industry influencers.
• Manage end-to-end logistics and messaging for virtual and in-person events, including trade shows and webinars.

Requirements

• 5+ years of experience in product, integrated, partner, or field marketing within a B2B SaaS company.
• Demonstrated expertise in executing go-to-market campaigns for complex SaaS offerings.
• Strong understanding of B2B SaaS selling motions, lead generation, and customer lifecycle marketing.
• Analytical proficiency with tools such as Salesforce Marketing Cloud.
• Fluency in English is required; ability to travel approximately 25% of the time.

Nice to have

• Fluency in German.

Culture & Benefits

• Collaborative and creative team environment focused on storytelling and relationship building.
• Opportunity to influence global strategy at a regional level.
• Commitment to providing reasonable accommodations for individuals with disabilities.