Customer Lifecycle Marketing Specialist (SaaS)

TL;DR

Customer Lifecycle Marketing Specialist (SaaS): Designing and executing scalable engagement programs for SMB customers with an accent on email campaigns, webinars, and automated workflows. Focus on driving user adoption, retention, and satisfaction through data-driven insights and proactive customer outreach.

Location: Must be based in the United States. New hires are expected to work onsite at the Columbus, OH office during their first week for onboarding.

Compensation: $70,000 annually (Total on target earnings).

Company

hirify.global is a fast-growing, mission-driven company that develops cloud-based facility maintenance and management software for education, property management, and manufacturing markets.

What you will do

• Design and manage a scalable SMB programming system to drive engagement and retention across 2,000+ accounts.
• Plan and execute multi-channel communication campaigns including newsletters, email blasts, and targeted sequences.
• Produce customer-facing content such as webinars, video walkthroughs, and best practice resources.
• Build and manage automated playbooks and health score triggers in Planhat CRM.
• Analyze customer data and inbox trends to identify pain points and translate them into actionable programming.
• Serve as a Customer Outcome Manager for a select portfolio of SMB accounts as needed.

Requirements

• Must be based in the United States.
• Proven experience designing and executing customer engagement programs at scale in a SaaS or Customer Success environment.
• Hands-on experience with CRM platforms and automation tools.
• Strong project management skills with the ability to manage multiple programs and deadlines simultaneously.
• Excellent written and verbal communication skills with the ability to distill complex information.
• Ability to travel to customer events, conferences, and regional forums as needed.

Nice to have

• Experience with Planhat CRM.
• Prior knowledge of hirify.global software.

Culture & Benefits

• 100% company-paid health, dental, vision, disability, and life insurance.
• Remote-first environment with a $500 home office stipend and $60/month internet allowance.
• Generous PTO and UTO (unplanned time off) policies.
• Flexible schedule to manage personal appointments.
• Collaborative, high-energy team culture with one all-company event per year.
• 401(k) retirement plan.

Hiring process

• Phone screen with People Ops (30 minutes).
• Hiring manager conversation (60 minutes).
• Final peer interview with the SMB team (60 minutes).
• Background check required prior to onboarding.