Strategic Marketing Manager - Commercial (Manufacturing)

TL;DR

Strategic Marketing Manager - Commercial (Manufacturing): Developing category strategies and translating them into actionable customer segment plans and GTM initiatives with an accent on category intelligence, customer insights, and value proposition development. Focus on optimizing sales effectiveness, designing sales playbooks, and ensuring competitive positioning across priority markets.

Location: Must be based in Golden Valley, Minnesota, USA

Salary: $82,300 - $152,800 / year

Company

hirify.global is a global leader in sustainable water solutions, serving customers in over 150 countries with residential and industrial water management products.

What you will do

• Develop category growth outcomes, TAM/SAM assessments, and competitive analysis using Voice of Customer (VOC) synthesis.
• Translate market insights into prioritized customer segment plans and go-to-market (GTM) priorities.
• Own customer segment-level value propositions, messaging, and commercial claims in collaboration with GM, Sales, and Engineering.
• Execute GTM plans, including the creation of sales playbooks and enablement tools to improve sales effectiveness.
• Lead the content strategy and trade show execution, including event selection and booth alignment.
• Partner with Sales and Product Line Ownership to identify and resolve gaps in pricing, packaging, or positioning.

Requirements

• Bachelor’s degree in Marketing, Business, or Engineering (MBA preferred).
• 8-10 years of experience in B2B strategic, product, or category marketing, preferably in an industrial or manufacturing environment.
• Proven ability to translate segment insights into effective positioning and GTM execution.
• Experience working cross-functionally with Sales, Engineering, Legal, and Revenue Operations.
• Proficiency with CRM and marketing technologies, specifically SFDC.
• Work authorization and presence in Golden Valley, MN.

Culture & Benefits

• Comprehensive health, disability, life, and critical illness insurance.
• Generous 401(k) and employee stock purchase program.
• Paid time off, parental leave, and caregiver leave.
• Tuition reimbursement for ongoing professional development.
• Inclusive, high-performance culture grounded in accountability and collaboration.