YouTube Channel Manager (Marketing)

TL;DR

YouTube Channel Manager (Marketing): Developing and executing content strategies for global kids and family YouTube channels with an accent on video editing, thumbnail design, and audience growth. Focus on optimizing the YouTube algorithm, analyzing channel metrics, and repurposing content for social platforms like TikTok and Reels.

Location: Hybrid in Toronto, Ontario

Salary: $55,000 - $65,000

Company

Award-winning studio creating hit shows and characters for global kids and family audiences.

What you will do

• Create videos for kids' YouTube channels and social media using episodic footage, motion graphics, and live-action elements.
• Design high-CTR thumbnails using platform best practices.
• Manage channel operations, including monthly calendars, video uploads, and metadata optimization.
• Perform audience analysis and competitor benchmarking to refine content strategy.
• Monitor channel analytics to identify and implement growth opportunities.
• Stay current with YouTube trends and algorithm updates.

Requirements

• Strong video editing and thumbnail design skills.
• Experience with YouTube channel management and audience growth at scale.
• Ability to analyze performance metrics and conduct market research.
• Location: Must be based in Toronto, Ontario for a hybrid work arrangement.

Culture & Benefits

• Collaborative environment based on values of courage, purpose, inspiration, and transparency.
• Opportunities for professional growth and skill development.
• Comprehensive health and wellness benefits plan, including extended mental health services.
• Philanthropic involvement through the Guru Gives charity committee.
• Hybrid work flexibility combining remote work with downtown studio collaboration.