Sales Manager (B2B Events)

TL;DR

Sales Manager (B2B Events): Manage day-to-day sales for an event, deliver personal and show sales targets, and drive the show and campaign strategy across new and existing businesses with an accent on exhibitor mix, stand sales, sponsorship inventory, yield, and sponsorship revenues. Focus on ensuring sales plans hit budget and activity targets, coaching junior sales staff through role-play and best practices, and maintaining high-quality prospect, exhibitor, and partner communications while keeping the prospect database aligned with CRM policy.

Company

CloserStill Media runs B2B events and communities across multiple industries, delivering market-leading events, publications, and brands.

What you will do

• Manage day-to-day sales on the show and support junior sales staff.
• Deliver personal sales targets and proactively execute the show strategy for new and existing businesses.
• Own campaign delivery against targets, including exhibitor numbers and mix, stand sales, sponsorship inventory, yield, and sponsorship revenue.
• Ensure the sales plan is delivered on target and meet budget and activity goals (outbound call volumes and face-to-face meetings).
• Support sales staff in developing new revenue streams, including creative and complex sponsorship sales.
• Maintain prospect database quality in line with the company CRM policy and ensure high-quality communication with prospects, exhibitors, and partners.

Requirements

• Strong written and verbal communication skills.
• Experience in a sales role with a proven ability to hit or exceed targets.
• Excellent stakeholder management and interpersonal skills.
• Experience working in fast-paced environments with strong organisational and multitasking abilities.
• Strong administrative skills and ability to work independently and as part of a wider team.

Culture & Benefits

• Work in a fast-paced B2B events environment with opportunities to progress quickly.
• Values-driven culture focused on ownership, empathy, teamwork, integrity, and determination.
• Support and coaching for sales performance, including regular role-play with junior staff.
• Hybrid work setup based in London.

Hiring process

• Interviews to assess sales experience, target delivery, and stakeholder management.
• Potential DBS or credit check if required for the role.

Location: London (Hybrid)