Senior Growth Marketing Specialist

TL;DR

Senior Growth Marketing Specialist (Demand Generation): Executing full-funnel, multi-channel revenue-generating campaigns to drive upsell, cross-sell, and product utilization across an existing customer base with an accent on data-driven audience targeting, end-to-end campaign operations, and measurable performance optimization. Focus on campaign intake-to-launch execution, segmentation and targeting, and surfacing actionable recommendations from customer and campaign behavior data.

Location: Toronto, ON

Salary: $86,600–$129,800 CAD (expected compensation for candidates residing in Canada)

Company

hirify.global is a SaaS company building subscription and usage-based products.

What you will do

• Execute full-funnel, multi-channel demand generation campaigns that drive upsell, cross-sell, and revenue growth.
• Manage end-to-end campaign execution from intake through launch, including audience creation, asset coordination, QA, deployment, and performance tracking/reporting.
• Maintain campaign calendars and ensure initiatives are delivered on time and aligned with business priorities.
• Collaborate cross-functionally with Channel Marketing, Product, Operations, Sales, and Customer Success to align campaigns with business goals.
• Partner with content and creative teams to develop messaging and visuals that resonate with customers.
• Use campaign and customer behavior data to identify optimization opportunities and recommend improvements.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 3–5 years of marketing experience with exposure to customer marketing, demand generation, or lifecycle campaigns.
• Experience supporting end-to-end campaign execution, including messaging development, creative coordination, and performance tracking.
• Strong analytical skills and comfort using data to inform decisions and report on performance.
• Strong written and verbal communication skills and ability to contribute to compelling messaging and content.
• Good organizational and project management skills to manage multiple tasks simultaneously.

Culture & Benefits

• Flexible time off (flextime) and support for autonomous work.
• Company-paid medical, dental, and vision benefits, plus RSP match and an employee assistance program.
• Learning and development opportunities, including onboarding and leadership training.
• Recognition programs (e.g., Bonusly and peer-nominated awards).
• Parental leave support and adoption reimbursement (up to $20k), plus additional family support benefits.

Hiring process

• Rolling review of applications for an existing vacancy.
• Recruitment may use automated and AI-assisted tools to support parts of the process, while hiring decisions are made by hiring teams.