Content Marketing Lead

TL;DR

Content Marketing Lead (Webinars/Podcasting): Own end-to-end webinar operations and promotional content for B2B audience segments, with an accent on live hosting, run-of-show scripting, and post-event follow-up. Focus on driving MQL outcomes through performance reporting, cross-functional campaign alignment, and managing production workflows across tools like Asana and Contentful.

Company

hirify.global builds B2B software for trades and related workflows.

Location

Location: Toronto, ON

Salary: $111,000 CAD - $156,700 CAD

What you will do

• Own webinar operations for the Back 2 Basics series and additional audience segments, including guest/speaker coordination, run-of-show development, promotional copy, live production, and post-event follow-up.
• Host live webinars across formats (fireside chats, moderated Q&A, solo product demos, and co-hosted sessions with internal SMEs).
• Write and manage webinar content assets: outlines, run-of-show documents, registration/landing page copy, promotional emails, social blurbs, and recap communications.
• Serve as a backup host for the Toolbox for the Trades podcast by interviewing guests and guiding conversations.
• Collaborate with Demand Generation to align webinar programming with MQL goals, campaign initiatives, and the content calendar.
• Track and report webinar performance (registrations, attendance, and MQL conversion) and coordinate publishing schedules and assets using Asana and Contentful.

Requirements

• 5–8 years of experience in content marketing, digital media, or a related field, preferably in a B2B SaaS environment.
• Proven on-camera hosting/presenting experience for webinars, video content, or live virtual events.
• Exceptional written and verbal communication skills, including the ability to write run-of-show documents and high-performing email subject lines.
• Hands-on familiarity with webinar/content production tools (e.g., Goldcast, Riverside.fm, Asana, Contentful, Canva, HubSpot, Marketo, Salesforce).
• Strong project management skills to manage multiple programs, stakeholders, and deadlines.
• Comfort analyzing registration and engagement metrics and using results to improve future programming.

Nice to have

• Experience with podcast production workflows (scheduling, publishing, asset management).
• Background in demand generation and/or familiarity with the marketing funnel and MQL-driven content strategy.
• Experience hosting or appearing in interview-style content (podcast guest, panel moderator, etc.).

Culture & Benefits

• Flextime and support for autonomous work, including onboarding and leadership training.
• Company-paid medical, dental, and vision benefits, plus RSP match and an employee assistance program.
• Support for life stages, including parental leave and adoption reimbursement (up to $20k).
• Learning and development opportunities and recognition via Bonusly and peer-nominated awards.

Hiring process

• Applications are reviewed on a rolling basis for an existing vacancy.
• AI-assisted tools may be used to support parts of the recruitment process, but hiring decisions are made by hiring teams.