Global Growth Marketing Manager
Мэтч & Сопровод
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Описание вакансии
TL;DR
Global Growth Marketing Manager (Demand Generation): Building and optimizing a modern demand generation engine to drive pipeline growth with an accent on multi-channel campaign strategy, marketing automation, and sales alignment. Focus on executing integrated global campaigns, improving funnel conversion rates, and leveraging data to scale revenue impact.
Location: Remote (U.S.A.)
Salary: $80,000–$100,000/yr
Company
is the world's largest provider of first-party consumer insights, managing a global community of over 60 million members to help brands and agencies make data-driven decisions.
What you will do
- Lead end-to-end planning and execution of integrated global growth campaigns across digital, email, webinars, and paid media.
- Manage full-funnel performance, focusing on MQL-to-SQL conversion and pipeline velocity.
- Design and optimize lead nurture programs using behavioral triggers, segmentation, and automated workflows in HubSpot.
- Collaborate with Sales and Revenue Operations to ensure effective lead routing, scoring, and follow-up.
- Develop campaign reporting to connect marketing activities to business outcomes, ROI, and pipeline influence.
- Partner with Product Marketing and creative teams to align messaging and campaign assets with business priorities.
Requirements
- 5+ years of experience in B2B demand generation, growth marketing, or integrated campaign management.
- Advanced mastery of HubSpot for campaign building, automation, and attribution.
- Strong experience with CRM systems like Dynamics 365 or Salesforce.
- Proven ability to manage multi-channel campaigns including paid search, social, and content syndication.
- Strong analytical skills with the ability to translate campaign data into actionable insights.
- Must be based in the U.S.A.
Nice to have
- Experience marketing to enterprise buyers or research/data-driven decision makers.
- Familiarity with market research, first-party data, or audience insights solutions.
- Experience using AI tools for campaign planning, content development, or performance analysis.
Culture & Benefits
- Full range of medical and other benefits provided.
- Discretionary incentive program as part of the compensation package.
- Commitment to an inclusive, accessible, and diverse work environment.
- Supportive culture that values individual contributions and professional growth.
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