Senior Director, Product Marketing (Cleantech)

TL;DR

Senior Director, Product Marketing (Cleantech): Driving go-to-market strategies and commercial impact for EV charging hardware and software across commercial, fleet, and residential segments with an accent on positioning, effective launches, and revenue growth. Focus on building a high-performing PMM function, equipping sales teams to win, and leveraging AI tools to scale output.

Location: Must be based in Campbell, CA

Salary: $203,800 – $300,000

Company

Global leader in EV charging networks, providing comprehensive hardware, software, and mobile solutions for electric mobility across North America and Europe.

What you will do

• Oversee product marketing for hardware and software offerings across commercial, fleet, and residential segments.
• Define and execute go-to-market (GTM) strategies to drive measurable commercial impact and revenue.
• Create compelling product positioning and messaging to differentiate offerings in the market.
• Equip sales teams with the tools and enablement needed to improve win rates and pipeline growth.
• Partner closely with Product and Sales leadership to align product roadmap with market needs.
• Build and scale a high-performing product marketing function.

Requirements

• Deep expertise in EV charging or adjacent energy/cleantech markets, including buyers and sales cycles.
• Proven track record of building and leading product marketing functions.
• Demonstrated ability to develop strategic positioning and messaging directly.
• Ability to operate effectively at both strategic and tactical levels.
• Strong cross-functional collaboration skills with Product, Sales, and Engineering.
• Location: Must be based in Campbell, CA

Nice to have

• Experience leading GTM strategies and product launches across multiple market segments.
• Background in competitive intelligence development and sales enablement.
• Experience managing and developing product marketing teams.
• Ability to act as a credible industry voice for analysts, press, and customers.
• Proficiency using AI tools for research, content creation, and analysis.

Culture & Benefits

• Opportunity to help build the EV charging industry and shape a trillion-dollar market.
• Inclusive and diverse workplace committed to fair and equitable compensation.
• Competitive base salary with additional equity and benefits.
• Positive work environment guided by values of courage, collaboration, and customer focus.