Product Marketing Director (Fintech)

TL;DR

Product Marketing Director (Fintech): Leading product positioning, go-to-market strategy, and sales enablement for a high-growth financial technology platform with an accent on translating complex API-first capabilities into compelling value propositions. Focus on building the product marketing function from the ground up, driving cross-functional alignment, and scaling market impact in the B2B enterprise space.

Location: Must be based in Atlanta, GA (Onsite)

Company

hirify.global is a technology company transforming financial institutions through an experience-led, intelligence-driven platform that integrates digital banking, account opening, and branch solutions.

What you will do

• Develop clear value propositions and messaging frameworks for the platform and new features.
• Lead end-to-end go-to-market planning for product releases, including ICP definition and communication plans.
• Create high-impact sales enablement assets such as pitch decks, battlecards, and demo flows.
• Analyze competitive landscapes and customer adoption gaps to influence product strategy.
• Collaborate across Product, Sales, and Customer Success teams to ensure consistent messaging.
• Mentor future team members and help shape the long-term product marketing organization.

Requirements

• 10+ years of product marketing experience in SaaS, fintech, or B2B enterprise markets.
• 5+ years in a leadership role with a proven track record of driving revenue outcomes.
• Strong analytical and storytelling skills with the ability to simplify complex technical concepts.
• Expertise in competitive intelligence, persona development, and influencing product roadmaps.
• Executive presence and the ability to influence stakeholders without formal authority.
• Entrepreneurial mindset with a hands-on approach to building frameworks from scratch.

Culture & Benefits

• Opportunity to shape a high-performing marketing organization in a rapidly scaling company.
• Collaborative environment working closely with senior leadership and technical teams.
• Focus on human-centered design and cloud-based innovation.
• Strategic role with significant impact on company growth and product narrative.