Director, International Sales (Cybersecurity)

TL;DR

Director, International Sales (Cybersecurity): Leading the international sales strategy for Black Hat events in Europe and Asia with an accent on exhibition and sponsorship revenue growth. Focus on developing market-specific strategies, managing strategic territories, and expanding into new regional markets.

Location: Hybrid; must work from the London office three days a week or more

Company

A FTSE 100 member and global leader in B2B events, bringing together influential creative, technology, and business festivals.

What you will do

• Drive the international sales strategy for Black Hat Europe and Asia, focusing on exhibition, sponsorship, and partnership revenue.
• Develop and execute territory-specific plans to maximize sponsor sales and ensure consistent year-over-year growth.
• Identify and establish new revenue channels, including sales agency partnerships, country pavilions, and channel partner programs.
• Manage a strategic sales territory, personally handling high-priority accounts and closing major deals.
• Lead and mentor the sales team and external partners to foster a high-performance, customer-centric culture.
• Collaborate with marketing and operations teams to align event programming with regional market needs.

Requirements

• 7+ years of B2B event sales experience.
• 3+ years in a leadership role driving international revenue growth.
• Proven track record in trade shows, exhibitions, or conference sales across multiple markets.
• Experience working across EMEA, APAC, or other international markets.
• Ability to work in-person from the London office at least three days a week.

Nice to have

• Background in B2B technology sales or technology events.
• Experience with sales agency management or channel partnerships.
• Knowledge of the cybersecurity industry landscape and competitive event environment.

Culture & Benefits

• Flexible hybrid work model with support for working from home.
• 25-27 days of annual leave plus a birthday leave day.
• Company-funded private medical cover and comprehensive wellbeing support (EAP, mental health first aiders).
• Professional development via bespoke training, mentoring, and LinkedIn Learning.
• Financial growth opportunities through the ShareMatch scheme.
• Community-focused culture with volunteer days (up to 4 days per year) and charity match funding.