Product Marketing Specialist (Fraud)

TL;DR

Product Marketing Specialist (Fraud): Developing and executing B2B marketing strategies for new fraud prevention solutions with an accent on product narrative, positioning, and go-to-market execution. Focus on translating technical fraud prevention details into compelling business materials and coordinating integrated campaigns for financial institutions.

Location: Toronto (Hybrid)

Salary: $85,000 – $110,000

Company

hirify.global connects Canadians through secure digital payments, advanced identity verification, and industry-leading fraud protection.

What you will do

• Define and articulate the product story and value proposition for fraud prevention solutions.
• Coordinate integrated marketing deliverables across digital, content, and events.
• Partner with product, sales, and research teams within agile squads to align marketing efforts.
• Conduct market and competitor research to inform positioning and campaigns.
• Track marketing KPIs and summarize results to guide optimization.
• Develop sales enablement materials including presentations, one-pagers, and case studies.

Requirements

• 3+ years of experience in B2B marketing, ideally in financial services, fintech, or fraud prevention.
• Strong project management, organizational, and communication skills.
• Ability to translate complex technical concepts into clear business language.
• Analytical and data-driven approach to measuring marketing performance.
• Must be based in Toronto for a hybrid work model.

Culture & Benefits

• Flexible hybrid work model for better work-life balance.
• Comprehensive employer-paid benefits coverage and market-leading RRSP program.
• Generous vacation and wellness days.
• Pregnancy and parental leave top-up.
• Access to a free and confidential 24/7 employee & family assistance program.
• Charitable donation matching with United Way.