Product Marketing Manager (AI)

TL;DR

Product Marketing Manager (AI/SaaS): Developing positioning and go-to-market strategies for data, analytics, and journey capabilities within hirify.global Cloud with an accent on translating complex AI capabilities into measurable business value. Focus on driving new logo acquisition, expansion growth, and creating high-impact sales enablement assets for enterprise buyers.

Location: Toronto, Canada

Salary: $89,800 - $117,900 CAD

Company

hirify.global provides an AI-powered Experience Orchestration platform that helps organizations improve customer and employee experiences at scale.

What you will do

• Own end-to-end GTM strategy for core data and analytics capabilities, aligning product, sales, and marketing teams.
• Define differentiated positioning and messaging that articulates business value for enterprise and technical stakeholders.
• Translate advanced capabilities like event streaming and AI measurement into compelling adoption narratives.
• Design and execute full-funnel marketing strategies to increase awareness and qualified pipeline.
• Develop high-impact sales enablement assets, including executive presentations and solution briefs.
• Influence product strategy and roadmap by representing customer needs and competitive insights.

Requirements

• 4+ years of experience in enterprise SaaS marketing, preferably in platform environments.
• Strong background in positioning, messaging, GTM strategy, and sales enablement.
• Experience working with modern data platforms, analytics infrastructure, or AI solutions.
• Ability to translate complex technical concepts into clear customer-focused value propositions.
• Proven track record of influencing cross-functional stakeholders.
• Location: Must be based in Toronto, Canada

Nice to have

• Experience with event streaming, data modeling, or Customer Data Platforms (CDP).
• Familiarity with analytics workflows and measurement frameworks in enterprise environments.
• Track record of launching products in high-growth technology companies.
• Bachelor’s degree or equivalent professional experience.

Culture & Benefits

• Comprehensive extended group health coverage.
• Generous paid time off, including vacation and personal leave.
• Retirement savings program with employer RRSP matching.
• Family-friendly benefits, including parental leave top-up and adoption assistance.
• Growth opportunities through learning resources and internal mobility.