Promotional Incentives Manager (Fintech)

TL;DR

Promotional Incentives Manager (Fintech): Designing, optimizing, and scaling innovative incentive programs to drive customer growth and retention for the Investly digital investing app with an accent on data-driven experimentation and financial modeling. Focus on building multi-quarter roadmaps, collaborating with cross-functional teams, and leveraging AI tools to analyze campaign performance and business impact.

Location: Must be based in Canada. Role is hybrid with office presence required in Toronto (until late 2026) and Mississauga (from late 2026).

Salary: $105,000–$135,000 CAD

Company

A leading Canadian financial services firm helping investors build better financial futures for over 35 years.

What you will do

• Develop and own a multi-quarter incentive strategy aligned with growth priorities.
• Design and pilot creative incentive structures using financial modeling and behavioral insights.
• Partner with Finance, Compliance, Legal, and Marketing teams to ensure compliant and integrated customer journeys.
• Manage vendor relationships to enable scalable incentive execution.
• Monitor KPIs and use AI tools to analyze campaign performance and generate strategic insights.
• Present reporting and recommendations to senior leadership to guide business decisions.

Requirements

• Must have current work authorization for Canada.
• University degree or equivalent working experience.
• 3+ years of experience in growth marketing, incentives, or digital marketing.
• Strong analytical and financial acumen with experience navigating complex datasets.
• Proficiency with tools such as Adobe Customer Journey Analytics, Tableau, Appsflyer, and Marketo.
• Ability to influence senior leaders and manage cross-functional stakeholders.

Nice to have

• Understanding of Canadian financial regulations and investor behavior.
• Familiarity with agile planning and roadmap management tools.

Culture & Benefits

• Flexible working arrangements including remote, hybrid, and in-office options.
• Comprehensive health benefits starting on day one with 100% employer-paid premiums.
• Company-funded RRSP contribution after 6 months with no employee matching required.
• Parental leave top-up to 100% of salary for 25 weeks.
• Generous time off policy including 2 paid volunteer days annually.
• Extensive professional development support including tuition reimbursement and training access.