Senior Product Marketing Manager (EdTech)

TL;DR

Senior Product Marketing Manager (EdTech): Driving the success of innovative educational solutions for student achievement and instructional excellence with an accent on product positioning, GTM strategy, and sales enablement. Focus on translating product capabilities into customer value and guiding go-to-market execution across the product lifecycle.

Location: Must be based in the United States

Salary: $90,000–$120,000

Company

A mission-driven organization providing innovative educational solutions focused on student achievement and instructional excellence.

What you will do

• Develop and own product positioning, messaging frameworks, and differentiation strategies across assigned portfolios.
• Lead go-to-market (GTM) planning and execution for product launches, enhancements, and pricing initiatives.
• Create sales enablement materials, including battlecards, FAQs, competitive analyses, and training resources.
• Conduct market research, customer interviews, and win/loss analyses to identify trends and risks.
• Produce product collateral, case studies, and website content to support product awareness and adoption.
• Collaborate cross-functionally with Product Management, Sales, and Customer Success to align on strategy.

Requirements

• Bachelor’s degree in Marketing, Business, Education, Communications, or a related field.
• 8–10 years of experience in product marketing, product management, or marketing strategy.
• Must be based in the United States.
• Proven success leading cross-functional initiatives and bringing products or services to market.
• Strong expertise in positioning, messaging development, and go-to-market planning.
• Experience within K-12 education, educational publishing, or EdTech is highly desirable.

Culture & Benefits

• Competitive base salary and performance-based bonus opportunities.
• Comprehensive medical, dental, and vision insurance coverage.
• 401(k) retirement savings plan with employer matching contributions.
• Generous paid time off, sick leave, and paid holiday programs.
• Flexible remote-first work environment supporting work-life balance.
• Company-provided laptop and home office equipment support.