Senior Product Marketing Manager (Martech)
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Описание вакансии
TL;DR
Senior Product Marketing Manager (Martech): Leading go-to-market initiatives for the marketing orchestration suite with an accent on cross-channel execution and data-driven narratives. Focus on bridging complex martech concepts with programmatic advertising to drive adoption and commercial success.
Location: Must be based in North America
Salary: $100,000–$119,000 CAD (Ontario band)
Company
A leading AI-powered programmatic advertising platform that connects brand and performance marketing across the entire customer journey.
What you will do
- Develop and execute the global GTM strategy for the marketing orchestration suite.
- Partner with Product, Sales, and Client Services to create cohesive multi-channel narratives.
- Author actionable sales plays, pitch decks, and objection-handling guides for commercial teams.
- Deliver market insights to define and highlight unique value propositions.
- Translate customer feedback and friction points into business requirements for product teams.
- Monitor product adoption KPIs and iterate on positioning to maximize revenue.
Requirements
- 6–8+ years of dedicated product marketing experience in the Martech or marketing automation ecosystem.
- Deep domain expertise from tier-1 marketing automation, CDP, or cross-channel platforms.
- Proven ability to translate complex technical data structures into business value.
- Hands-on experience with multi-channel marketing tools, email infrastructure, and workflow builders.
- Solid baseline understanding of programmatic ad tech (DSPs, media buying).
- Must be located in North America.
Nice to have
- Direct experience within a DSP or programmatic advertising agency.
- Experience with direct mail automation integrations.
- Advanced proficiency in using generative AI tools for research and content development.
Culture & Benefits
- Remote-first work environment with home office reimbursements.
- Comprehensive health benefits from day one.
- Retirement/401K/Pension savings plans.
- Access to mental health care programs and parental leave.
- Continuous learning support including conference budgets and internal certifications.
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