Customer Lifecycle Manager (SaaS)

TL;DR

Customer Lifecycle Manager (SaaS): Leading lifecycle strategy across the one.com customer base with an accent on activation, retention, and lifetime value. Focus on designing data-driven lifecycle programs, optimizing onboarding flows, and implementing cross-sell/upsell initiatives to drive revenue growth.

Location: Hybrid or Remote within Netherlands, Denmark, Sweden, or Germany

Company

Leading European provider of online presence, cloud hosting, and digital marketing services.

What you will do

• Define and own the lifecycle framework, including customer segmentation and behavioral models.
• Improve activation and onboarding flows to reduce time-to-value for hosting and SaaS products.
• Lead retention initiatives to identify churn drivers and implement proactive prevention programs.
• Design cross-sell and upsell programs to increase attach rates and expansion revenue.
• Execute and optimize automated journeys via email, in-product messaging, and control panels.
• Conduct A/B tests on messaging and timing to improve conversion and engagement.

Requirements

• 5+ years of experience in CRM, lifecycle marketing, growth, or retention strategy.
• Proven experience in subscription, SaaS, or digital product businesses.
• Strong analytical skills to translate data into actionable lifecycle programs.
• Experience designing customer segmentation and lifecycle journeys.
• Proficiency with lifecycle tooling such as HubSpot or similar CRM platforms.
• Ability to collaborate with Product, Marketing, Data, and Engineering teams.

Nice to have

• Experience in hosting, domains, or subscription platforms.
• Experience managing lifecycle programs across multiple markets.
• Familiarity with product-led growth (PLG) models.
• Experience with usage-based segmentation.

Culture & Benefits

• Creative and innovative work environment with highly skilled colleagues.
• Flexible working hours and hybrid/remote setup.
• Competitive benefits package.
• Strong opportunities for personal and professional growth.

Hiring process

• Initial phone screening.
• Interviews with the VP of Global Commercial and the COO.
• Short case study and presentation.