Senior CRM Manager (Mobile Gaming)

TL;DR

Senior CRM Manager (Mobile Gaming): Building and scaling the CRM function from the ground up for a rewarded user engagement platform with an accent on lifecycle journeys and user retention. Focus on implementing CRM platforms, designing behavioral segmentation, and optimizing ARPU and LTV through data-driven experimentation.

Location: Hybrid in Hamburg, Germany (Office: Tue-Thu, Home: Mon/Fri)

Company

hirify.global builds high-performing consumer products and rewarded user engagement platforms in the mobile gaming industry.

What you will do

• Own the end-to-end CRM platform selection, implementation, and integration across multiple reward apps.
• Define and execute the CRM strategy and channel roadmap (push, in-app, email) to drive business goals.
• Design and optimize lifecycle journeys for onboarding, retention, and reactivation.
• Develop behavioral segmentation and personalization frameworks using A/B testing.
• Monitor and improve core performance metrics, including activation, retention, ARPU, and LTV.
• Collaborate with Product, Engineering, and Data teams to integrate CRM into the overall product experience.

Requirements

• 5+ years of CRM experience, preferably in mobile apps, gaming, or subscription-based consumer businesses.
• Hands-on expertise in CRM platforms and campaign automation.
• Strong analytical skills for measuring user activation, retention, and long-term value.
• Proven track record of scaling lifecycle programs via experimentation and segmentation.
• Ability to work effectively in an international, fast-paced environment with minimal direction.
• Must be based in or able to work in Hamburg, Germany for the hybrid office model.

Nice to have

• Experience with Braze or OneSignal platforms.

Culture & Benefits

• Entrepreneurial environment with high ownership and ambitious teammates.
• Flexible hybrid work model with dedicated home-office days.
• Professional growth through real challenges, responsibility, and continuous feedback.
• Transport subsidy and dedicated learning budget.
• Wellness, gym memberships, and bi-weekly team lunches.
• Possibility for workation.