Customer Growth Marketing Manager (SaaS)

TL;DR

Customer Growth Marketing Manager (SaaS): Owning the strategy and execution for activating and engaging the existing customer base in the Benelux region with an accent on generating sales-ready meetings and increasing lifetime value. Focus on designing long-term customer marketing engines, lifecycle engagement, and customer advocacy programs to drive retention and expansion.

Location: Hybrid in Amsterdam, Netherlands (must be based in the Netherlands)

Salary: €60,000 - €70,000 per year

Company

hirify.global is a leading Talent Management Suite providing an all-in-one platform for ATS, HRIS, and Performance Management to empower HR and People teams.

What you will do

• Develop and execute commercially focused customer activation campaigns to generate meetings and pipeline.
• Build multichannel campaigns across email, in-app, webinars, and events with clear CTAs.
• Collaborate with Account Management to identify and initiate upsell and cross-sell conversations.
• Establish and scale customer advocacy initiatives, including case studies, testimonials, and speaking opportunities.
• Design lifecycle programs to optimize user onboarding and accelerate feature adoption.
• Partner with Product Marketing on community initiatives and Voice of the Customer programs.

Requirements

• 5+ years of experience in B2B SaaS customer, lifecycle, or revenue marketing.
• Proven track record of running campaigns that directly generate pipeline and meetings.
• Fluent Dutch (C1+) and English.
• Experience with HubSpot or similar marketing automation tools.
• Must be based in the Netherlands for hybrid work in Amsterdam.
• Strong commercial mindset and data-driven approach to conversion and impact.

Nice to have

• Experience with Intercom, Planhat, or Mixpanel.

Culture & Benefits

• Hybrid work model with flexibility to work from home and a canal-side office in Amsterdam.
• €1,500 annual training budget and internal professional development.
• Pension plan, travel reimbursement, and wellness perks.
• 28 paid holiday days plus 2 additional relaxation days in 2026.
• Work from anywhere for 4 weeks per year.
• Apple MacBook and €200 home office budget.