Marketing Operations Specialist (HubSpot/AI)

TL;DR

Marketing Operations Specialist (HubSpot/AI): Managing marketing operations for multiple hosting brands with an accent on HubSpot platform optimization, CRM hygiene, and cross-functional collaboration. Focus on building agentic AI workflows, automating repetitive tasks, and enabling brand managers to scale operations effectively.

Location: Hybrid role based in Skanderborg, Denmark

Company

hirify.global is a leading European hosting and online-services group managing over 40 brands and serving 3.5 million customers across 22 countries.

What you will do

• Own and optimize HubSpot configurations including workflows, pipelines, automations, and reporting.
• Build and maintain lifecycle flows for onboarding, upsell, cross-sell, and renewal campaigns.
• Design and implement agentic AI workflows to automate repetitive manual tasks.
• Enable brand managers by creating templates, how-to guides, and training them on platform usage.
• Ensure data integrity across HubSpot, billing, and internal customer data platforms.
• Collaborate with the Marketing Centre of Excellence to shape operational processes and playbooks.

Requirements

• Proven experience managing HubSpot including workflows, lists, and reporting.
• Strong interest and practical experience in AI, specifically in prompt engineering or agentic workflows.
• Natural teaching ability with a focus on knowledge sharing and documentation.
• Systems-thinking mindset with comfort in handling data flows between CRM and billing systems.
• Ability to thrive in an evolving environment without predefined playbooks.
• Must be based in or able to work from Skanderborg, Denmark (Hybrid).

Culture & Benefits

• Opportunity to shape the operational model of a central Marketing Centre of Excellence.
• Work within a large, diverse group of 40+ brands and 3,500+ colleagues.
• Focus on innovation and scaling through AI-driven automation.
• Collaborative environment that values autonomy and proactive process development.