CRM Lead (Healthtech)

TL;DR

CRM Lead (Healthtech): Owning the CRM vision, strategy, and execution across multiple health brands with an accent on lifecycle marketing, retention, and customer lifetime value. Focus on building high-performing teams, driving personalization at scale, and leveraging data-driven experimentation to optimize customer journeys across dermatology and weight management verticals.

Location: Hybrid role based in Berlin, Germany

Company

hirify.global is a leading digital health platform redefining healthcare through personalized treatments across dermatology, weight management, and preventative care.

What you will do

• Define and execute a comprehensive CRM and lifecycle marketing strategy across multiple healthcare brands.
• Own key metrics including activation, retention, reactivation, and customer lifetime value.
• Build, mentor, and scale a high-performing CRM team.
• Develop sophisticated segmentation, automation, and personalization strategies.
• Establish a rigorous testing culture and leverage analytics to optimize performance.
• Collaborate with Growth, Product, Medical, and Data teams to support strategic initiatives.

Requirements

• 5+ years of experience in CRM, lifecycle marketing, or retention, with leadership experience in fast-growing digital businesses.
• Fluent in both German and English.
• Proven track record of scaling CRM functions and driving measurable revenue growth.
• Deep expertise in marketing automation platforms like Braze, Customer.io, or Iterable.
• Strong analytical mindset with proficiency in SQL, Tableau, Looker, or GA4.
• Exceptional stakeholder management skills and an entrepreneurial, hands-on approach.

Nice to have

• Experience managing CRM across multiple brands or product categories.
• Familiarity with subscription businesses, healthtech, or regulated industries.
• Understanding of GDPR compliance and customer data infrastructure.

Culture & Benefits

• Opportunity to shape the future of digital healthcare for millions of customers.
• 28 days of vacation and flexible working hours.
• Professional development budget and remote work allowance.
• NAVIT or Urban Sports Club membership.
• Collaborative, mission-driven environment with regular company events.