Digital Marketing Specialist (PropTech)

TL;DR

Digital Marketing Specialist (PropTech): Executing and optimizing digital marketing campaigns across multiple channels with an accent on paid advertising and market analysis. Focus on improving campaign ROI through data-driven insights and cross-functional collaboration.

Location: Hybrid (Kuala Lumpur, Malaysia)

Company

hirify.global is Southeast Asia’s leading PropTech company, providing real estate listings and insights across Singapore, Malaysia, Thailand, and Vietnam.

What you will do

• Execute digital marketing campaigns across various channels to achieve specific KPIs and objectives.
• Manage and optimize paid advertising campaigns on platforms such as Facebook Ads and Google Ads.
• Develop and implement digital marketing strategies aligned with brand objectives and market insights.
• Conduct market research to analyze consumer behavior, competitive landscapes, and industry trends.
• Prepare regular performance reports and identify opportunities for campaign optimization.
• Collaborate with cross-functional teams, including marketing, analytics, and creative departments.

Requirements

• Experience in digital marketing with a track record of managing and optimizing advertising campaigns.
• Familiarity with Google Analytics, Facebook Ads Manager, and other digital marketing analytics tools.
• Analytical skills with the ability to interpret data and draw actionable insights.
• Proactive approach to staying updated with industry trends and emerging technologies.

Culture & Benefits

• Hybrid flexible working model that prioritizes outcomes over hours.
• Holistic rewards package covering financial, physical, and mental health.
• Opportunities for multi-directional career development across all levels.
• Inclusive benefits, such as equal paternity leave to support work-life balance.