Creative Brand Strategist (Fintech)

TL;DR

Creative Brand Strategist (Fintech): Shaping brand direction, storytelling, and high-impact marketing initiatives across ASEAN with an accent on brand narratives, integrated campaigns, and community building. Focus on translating business goals into creative concepts and leveraging user-generated content to drive brand loyalty.

Location: On-site in Malaysia (Bandar Utama, Petaling Jaya, Selangor)

Company

hirify.global is a leading Southeast Asian insurance platform that has digitized the industry, serving over 8 million users.

What you will do

• Define and evolve brand narrative, positioning, and messaging across ASEAN markets.
• Lead the ideation and development of creative concepts for campaigns that strengthen brand perception.
• Ensure brand consistency across all communication touchpoints, content formats, and marketing activities.
• Oversee content strategy for social media, newsletters, and community channels to ensure impactful storytelling.
• Collaborate with influencers, creators, and brand advocates to amplify reach.
• Conduct data analysis to uncover insights that support brand strategy and future campaigns.

Requirements

• 3–5 years of experience in brand strategy, creative strategy, digital marketing, or related fields.
• Strong understanding of branding, content development, social media, and community engagement.
• Ability to translate business goals into creative concepts and integrated brand strategies.
• Familiarity with content management systems, community platforms, and analytics tools.
• Excellent communication, storytelling, and strategic thinking skills.
• Must be based in or able to work on-site in Petaling Jaya, Selangor, Malaysia.

Culture & Benefits

• Opportunity to influence brand direction and drive high-visibility projects.
• Creative, flexible, and collaborative environment that values innovation.
• Competitive compensation and professional growth opportunities.
• Work within a fast-growing fintech company at the forefront of the industry.