Marketing Campaigns And Funnels Lead (SaaS)

TL;DR

Marketing Campaigns and Funnels Lead (SaaS): Designing and optimizing integrated marketing campaigns and multi-touch funnels to drive lead generation and pipeline growth with an accent on marketing automation and ROI-driven growth. Focus on orchestrating scalable customer journeys, leveraging AI-powered experimentation, and managing complex automation within the Salesforce ecosystem.

Location: Remote

Company

hirify.global is a global leader in AI-powered Unified Communications & Collaboration as a Service (UCaaS) headquartered in Tallinn, Estonia.

What you will do

• Design and optimize end-to-end marketing campaigns and multi-touch funnels to drive lead generation and pipeline growth.
• Build scalable customer journeys and nurturing programs tailored to different audience segments.
• Own and scale marketing automation initiatives using Salesforce, Pardot, and Marketing Cloud.
• Drive performance improvement through A/B testing, conversion rate optimization (CRO), and AI-powered experimentation.
• Develop reporting frameworks and dashboards to track CAC, conversion rates, and overall marketing impact.
• Lead and mentor a high-performing team across marketing automation, digital marketing, and web experience.

Requirements

• 6+ years of experience in marketing campaign management and funnel design within SaaS or technology environments.
• Strong expertise in the Salesforce ecosystem, including Pardot, Engagement Studio, and Marketing Cloud.
• Proven experience managing multi-channel campaigns and aligning paid acquisition with lead nurturing.
• Data-driven mindset with hands-on experience in A/B testing and marketing attribution.
• Strong leadership skills with a track record of mentoring teams.
• Fluency in English is required for operating in an international, cross-functional environment.

Nice to have

• Experience in high-growth SaaS environments with familiarity with ARR, CAC, LTV, and ROAS.
• Experience managing campaigns across EMEA and North America.
• Familiarity with ABM and intent platforms such as 6sense, Demandbase, or RollWorks.
• Interest in leveraging AI and emerging technologies to enhance campaign performance.

Culture & Benefits

• Remote-first culture with a truly international and diverse workplace.
• Provision of top-tier technology, including Mac equipment.
• Generous time off to ensure work-life balance and recharge.
• Career growth support, including covered certifications and IT conferences.
• Stability and security of a profitable, two-decade-old company.

Hiring process

• Initial Screening: Chat with the Talent Team to discuss background and motivations.
• Technical/Role-Specific Interview: Deep dive with the potential manager to assess skills and fit.