Lead Demand Generation (Digital Marketing)

TL;DR

Lead Demand Generation (Digital Marketing): Owning the execution of inbound lead generation strategy with an accent on web conversion, SEO, and AEO. Focus on optimizing the digital visitor journey, improving conversion rates, and capturing demand via search and LLM-driven surfaces.

Location: Remote (United States)

Company

EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud.

What you will do

• Own the strategy and execution of programs to increase inbound lead volume, including contact form fills and demo requests.
• Optimize landing pages and conversion flows to improve visitor-to-lead conversion rates across the website.
• Lead on-page SEO and AEO strategy to optimize discoverability across traditional search engines and emerging LLM-driven search surfaces.
• Manage the B2B e-commerce storefront and its integration into the website to ensure pipeline goals are met.
• Partner with Marketing Operations to ensure lead routing and attribution are accurately captured in Marketo and Salesforce.
• Analyze inbound metrics to identify friction points in the visitor journey and prioritize high-impact optimizations.

Requirements

• 3–5 years of experience in demand generation, digital marketing, or web marketing with a focus on inbound lead generation.
• Demonstrated experience in improving website conversion rates through A/B testing and landing page optimization.
• Strong understanding of SEO and evolving best practices for LLM-driven search (AEO).
• Experience managing web content that supports the buyer journey, such as blogs, resource pages, and gated assets.
• Proficiency with marketing automation and CRM tools, preferably Marketo and Salesforce.
• Must be based in the United States.

Nice to have

• Experience collaborating with web developers to implement or QA web changes.
• Familiarity with ABM strategies and targeted web personalization tools.
• Experience with B2B e-commerce or self-serve conversion flows.
• Background in enterprise software, data, or cloud infrastructure spaces.

Culture & Benefits

• Access to CuraLinc for health and wellness support.
• Wellness Fridays extending to December 2026.
• Commitment to a healthy work-life balance and overall employee well-being.
• Inclusive and diverse work environment built on trust and respect.