Marketing Automation Specialist (AI)

TL;DR

Marketing Automation Specialist (AI): Operationalizing marketing strategy across systems, campaigns, and data with an accent on lead lifecycle optimization, attribution, and AI-driven workflow integration. Focus on building scalable performance infrastructure, managing Salesforce/Pardot ecosystems, and leveraging intent signals to drive demand generation.

Location: Must be based in the US

Company

hirify.global is a leader in Dynamic Workforce Orchestration, helping organizations connect people, technology, and real-time data to improve customer service operations.

What you will do

• Own campaign execution in Account Engagement (Pardot), including email, nurtures, and segmentation.
• Evolve lead scoring models by integrating engagement data, event activity, and 6sense intent signals.
• Maintain and improve marketing reporting across Salesforce, GA4, and BI dashboards.
• Operationalize AI-driven workflows using tools like Greenlight, ChatGPT, and Claude.
• Ensure data governance and quality across CRM, automation platforms, and SharePoint.
• Collaborate with Digital Marketing, RevOps, and IT to standardize campaign workflows.

Requirements

• 3–6 years of experience in marketing operations, demand generation, or marketing automation.
• Hands-on expertise with Salesforce CRM and Account Engagement (Pardot).
• Strong understanding of lead lifecycle, scoring models, and funnel metrics.
• Experience managing digital campaigns across platforms like 6sense, LinkedIn, and Google Ads.
• Proficiency with marketing analytics tools including GA4 and BI platforms.
• Must have the legal right to work in the US at the time of application.

Nice to have

• Experience with Zuar, Tableau, or Looker Studio.
• Interest and familiarity with applying AI tools to marketing workflows.
• Background in process-oriented roles focused on scalability and efficiency.

Culture & Benefits

• People-first company culture emphasizing trust, respect, and flexibility.
• Collaborative environment focused on practical, outcome-driven solutions.
• Commitment to supporting employees and their communities.
• Opportunity to work at the intersection of marketing operations and emerging AI technologies.