Digital Marketing Specialist (B2B)

TL;DR

Digital Marketing Specialist (B2B): Owning the full digital presence and demand generation function to drive business growth with an accent on paid media, SEO, and marketing automation. Focus on executing campaigns, optimizing performance metrics, and managing the lead-to-pipeline conversion process in a lean environment.

Location: Must be based in the USA

Company

hirify.global is a technology services firm specializing in identity and access management (IAM) solutions.

What you will do

• Plan and execute paid campaigns on LinkedIn and Google Ads to drive demand generation.
• Manage SEO strategy, blog content, and organic growth initiatives.
• Own the marketing automation platform (Salesforce Account Engagement/Pardot) for lead nurturing and scoring.
• Oversee social media presence and support executive thought leadership.
• Build and maintain performance dashboards to track MQLs, CPL, and pipeline ROI.
• Manage external contractors and vendors for design and content support.

Requirements

• 3+ years of hands-on B2B digital marketing experience.
• Must be based in the USA.
• Proven expertise in LinkedIn Ads and Google Ads campaign management.
• Experience with marketing automation platforms like Pardot or HubSpot.
• Proficiency in Google Analytics (GA4) and data-driven reporting.
• Strong written communication skills for ad copy and content creation.

Nice to have

• Experience marketing cybersecurity or IAM technology products.
• Familiarity with Salesforce CRM and MQL-to-SQL processes.
• Hands-on experience with AI tools for marketing workflows.
• Experience managing webinar platforms and freelance relationships.

Culture & Benefits

• Opportunity to own the digital marketing function end-to-end.
• Collaborative environment working with cross-functional teams.
• Focus on measurable impact and professional growth.
• Equal employment opportunity employer with commitment to inclusivity.