Digital Marketing Campaign Specialist (New Business Acquisition)

TL;DR

Digital Marketing Campaign Specialist (New Business Acquisition): Execute and support global digital outbound marketing programs to drive top-of-funnel growth with an accent on integrated campaign execution, paid media and email optimization, and measurable ROI. Focus on synthesizing campaign and pipeline performance data into actionable recommendations while partnering cross-functionally and guiding agencies to scale demand generation.

Location: San Mateo, CA, USA (hybrid; onsite expectations 3x/week, Tues–Thurs)

Salary: $130,000 - $162,000 annually (target bonus eligible)

Company

hirify.global builds service software for employee and customer experiences, using AI to reduce complexity and improve support.

What you will do

• Define, build, and scale global integrated campaigns and demand programs to exceed new logo leads, pipeline, and revenue goals across mid-market and enterprise segments.
• Execute digital outbound tactics globally within governance frameworks, optimizing high-impact email and paid media campaigns.
• Partner with product marketing, brand, and sales leadership to deliver a high-quality, seamless experience for new prospects.
• Manage and guide agencies and external partners, ensuring best-in-class strategies and execution across digital demand generation channels.
• Analyze campaign and pipeline performance data and turn insights into actionable recommendations for team-level improvements.
• Support AI, personalization, and marketing automation initiatives to scale content and improve engagement; enforce data hygiene with Marketing Ops and RevOps.

Requirements

• 4–6 years of B2B marketing experience in global demand generation and new business acquisition campaigns.
• Hands-on proficiency defining and executing strategies across digital marketing channels and tools (e.g., LinkedIn, GDN, SEM, Marketo, Salesforce).
• Strong analytical and problem-solving skills to interpret multi-dimensional campaign, pipeline, and revenue data and produce organizational-level recommendations.
• Proven ownership and independence in leading multi-channel campaigns with minimal oversight in fast-paced, cross-functional environments.
• Strong understanding of SaaS business models, customer lifecycle stages, and expansion motions.
• Growth mindset with a bias for action, including identifying opportunities for testing and continuous improvement.

Culture & Benefits

• Hybrid role with onsite expectations 3x/week (Tues–Thurs) from San Mateo, CA headquarters.
• Dental, medical, vision, disability, and life insurance options.
• Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits.
• Adoption and parental leave benefits.

Hiring process

• Interviews to assess campaign execution, analytics, cross-functional collaboration, and experience with demand generation.
• Evaluation of fit for ownership, governance, and ability to manage agencies and external partners.