Business Analyst (Marketing)

TL;DR

Business Analyst (Marketing): Supporting the growth of fan-based marketing capabilities through audience planning, campaign monitoring, and performance reporting with an accent on data-driven insights and optimization. Focus on modeling audiences, conducting in-depth marketing analysis, and presenting actionable recommendations to stakeholders to enhance fan personalization.

Location: Must be based in the United States (Remote/Hybrid)

Salary: $88,000 - $110,000 USD

Company

hirify.global is the world’s leading live entertainment company, connecting millions of fans with artists through ticketing, concerts, and media sponsorships.

What you will do

• Identify and fill fan data gaps using internal and external resources.
• Create and maintain live analytics reports and dashboards to track campaign performance.
• Conduct in-depth marketing analysis to identify new business opportunities and present findings to stakeholders.
• Support data-related problem-solving and product development for the marketing team.
• Model and size audiences to support specific campaign objectives.
• Collaborate with cross-functional teams to understand the business impact of marketing analysis.

Requirements

• 2+ years of experience in marketing analytics or data analysis.
• Proficiency in SQL (joins, aggregation, nested queries).
• Strong statistical knowledge including hypothesis testing, regression, and A/B testing.
• Experience with data visualization and presenting findings to stakeholders.
• Advanced MS Excel skills (lookups, pivot tables, complex formulas).
• Must be authorized to work in the United States.

Nice to have

• Experience with data ETLs and pipelines.
• Experience with Databricks or similar customer data environments.
• Proficiency in Python or R.
• Experience with BI tools like Tableau, Power BI, or Domo.
• Familiarity with marketing automation and customer data platforms.

Culture & Benefits

• Comprehensive health benefits including medical, vision, dental, and mental health support.
• 401(k) program with company match and stock reimbursement.
• Generous paid time off, including holidays, sick time, and personal days.
• Unique perks like free concert tickets and volunteer time off.
• Support for families including caregiver leave, baby bonuses, and fertility/adoption support.
• Access to career development programs, tuition reimbursement, and student loan repayment.