Director, Content & Brand (B2B)

TL;DR

Director, Content & Brand (B2B): Leading the narrative, visual identity, and positioning framework across a diverse portfolio of foodservice technology brands with an accent on brand architecture, content strategy, and thought leadership. Focus on building scalable systems, integrating AI into editorial operations, and driving measurable business impact through strategic storytelling.

Location: Remote (Must be based in the US; no work sponsorship available)

Company

hirify.global is a leading foodservice technology provider revolutionizing the supply chain through digital procurement, software, and data-driven solutions for over 200,000 operator locations.

What you will do

• Design and manage brand architecture to unify multiple divisions while preserving segment differentiation.
• Define and execute a comprehensive content roadmap across web, social, and earned media channels.
• Establish thought leadership by positioning proprietary data assets as industry authority.
• Develop and maintain brand identity, voice, and editorial standards across all touchpoints.
• Lead social media strategy and execution to amplify brand presence and support operator acquisition.
• Integrate AI tools into content operations to enhance ideation, drafting, and personalization.

Requirements

• 8-12 years of experience in content strategy, brand management, or marketing leadership within B2B companies.
• Proven track record in consolidating brands, repositioning portfolios, or unifying messaging across divisions.
• Strong writing, editing, and stakeholder management skills with the ability to influence without authority.
• Experience in building playbooks, codifying standards, and measuring content performance against business outcomes.
• Must be based in the US; we are unable to offer work sponsorship for this role.
• Comfort with data, metrics, and AI tools for content augmentation.

Nice to have

• Experience with M&A brand integration.
• Industry knowledge in foodservice or hospitality.
• Background in scaling thought leadership programs.

Culture & Benefits

• Comprehensive benefits package including medical, dental, vision, and FSA.
• Company-paid life insurance and 401(k) with company match.
• Flexible PTO policy with no accrual required.
• Commitment to a diverse, inclusive, and equal opportunity work environment.
• Opportunities for professional growth through training and development.