Director, Brand Marketing

TL;DR

Director, Brand Marketing (Brand Marketing): Own hirify.global’s category narrative, corporate identity, and reputation across the company’s AI platform transition with an accent on brand standards, always-on organic growth, and earned visibility in AI/LLM search. Focus on building and leading the brand team, driving PR and thought leadership, and establishing a measurement framework for awareness, share of voice, and sentiment.

Location: Remote (USA)

Company

hirify.global builds an AI-native platform for legal departments and legal operations.

What you will do

• Own hirify.global’s category narrative and corporate positioning, including the through-line that defines what hirify.global is and why differentiation is defensible.
• Set the master brand story and brand standards that Product Marketing and Revenue Marketing translate into product messaging and demand programs.
• Lead brand identity, voice, and visual system; own the website brand experience and direct creative/design output.
• Own earned media and PR, executive and employee thought leadership, and grow organic/owned channels as an always-on engine.
• Drive AI and LLM search visibility as a first-class brand channel and build a brand measurement framework (awareness, share of voice, reach, sentiment, earned media).
• Consolidate and build the brand team, manage the brand budget, and partner cross-functionally while keeping scope boundaries clear.

Requirements

• Location: Must be based in the USA
• 8+ years of brand or corporate marketing experience in B2B technology, ideally enterprise SaaS, including owning category positioning through a market shift.
• Proven track record leading brand at the function level, including rebuilding or evolving an identity/narrative.
• Demonstrated command of organic social, PR, and thought leadership as a growth system.
• Fluency in how AI reshapes product storytelling and discovery/visibility in AI search and LLMs.
• Experience building and leading teams, with strong executive communication and the judgment to hold brand standards across teams.

Culture & Benefits

• Three medical plan options plus dental and vision; employer contribution to HSA for employees on the HDHP plan.
• 401(k) with 100% match on the first 3% and 50% on the next 2% of contributions.
• Flexible paid time off, 7 sick days, and 9 paid company holidays annually.
• Paid leave for birth parents, non-birth parents, and caregivers; surrogacy and adoption reimbursement.
• 100% employer-paid life and disability insurance; additional voluntary benefits (including pet insurance).
• Healthcare FSA, HSA, and dependent care FSA; one paid volunteer day per year.