Senior Director, Performance Marketing

TL;DR

Senior Director, Performance Marketing: Lead the strategy and execution of data-driven performance marketing campaigns to drive customer acquisition and revenue growth with an accent on multi-channel paid media optimization, experimentation, and measurable ROI. Focus on building scalable acquisition programs, managing large budgets and KPIs, and leveraging AI to automate workflows and improve marketing efficiency.

Location: United States

Salary: $152,000-$190,000 + bonus + equity

Company

hirify.global builds tools that help home service professionals streamline operations and grow profitably.

What you will do

• Define performance marketing vision and strategic direction to scale customer acquisition.
• Oversee execution of paid media across paid search, social, display, and affiliate marketing.
• Lead experimentation and continuous optimization using testing, analysis, and innovation to improve CAC, ROAS, and LTV outcomes.
• Set KPIs, operational metrics, and dashboards to evaluate and report marketing efficiency to leadership.
• Manage budget allocation across acquisition levers with precision against efficiency and growth targets.
• Drive channel launches and scaling, and integrate AI to automate workflows and improve performance.

Requirements

• 15+ years of experience in performance marketing, digital advertising, or related growth functions.
• 10+ years of formal leadership experience managing multi-tiered teams.
• Advanced expertise managing large-scale performance marketing budgets to hit precise CAC, ROAS, and LTV targets.
• Proficiency with major ad distribution networks and analytics/automation tools (e.g., Google Ads, Meta Ads Manager, GA4, GTM, Funnel.io).
• Deep experience building A/B testing and experimentation frameworks across creative, messaging, and landing pages.
• Demonstrated track record using AI-powered tools to improve marketing results and operational efficiency.

Culture & Benefits

• Medical, dental, vision, life, disability, and 401(k) benefits.
• Paid holidays and flexible time off.
• Equity in a rapidly growing startup backed by top-tier VCs.
• Monthly tech reimbursements.
• Paid parental leave and other company benefits.

Hiring process

• Application review and evaluation using AI-powered tools for screening and qualification assessments.
• Final hiring and engagement decisions made by human representatives.