Manager, Paid Media (Fintech)

TL;DR

Manager, Paid Media (Fintech): Owning the global strategy and optimization of all paid media campaigns across search, social, and programmatic channels with an accent on lead generation and ROI maximization. Focus on executing North American campaigns, leveraging AI-powered automation, and optimizing ABM programs to drive pipeline growth.

Location: Must be residing and eligible to work in Toronto, Ontario (hybrid 3x work from office) or US (remote)

Salary: $90,000 – $100,000 CAD per year

Company

One of Canada's original Fintech companies, providing global audit and accounting software for over 30 years to 500,000 users worldwide.

What you will do

• Develop and execute multi-channel paid media strategies to drive global awareness, engagement, and pipeline growth.
• Manage and optimize North American campaigns across Google Ads, Bing, LinkedIn, Meta, and programmatic platforms.
• Apply AI-powered solutions to automate and enhance campaign performance.
• Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages.
• Monitor global performance metrics (CTR, CPC, CPL, ROAS) and provide actionable insights and reporting.
• Execute ABM programs and A/B testing strategies to improve conversion hygiene and revenue outcomes.

Requirements

• 5+ years of experience in paid media, preferably in B2B SaaS or tech.
• Proven track record of managing six-figure budgets and delivering measurable results.
• Deep expertise in Google Ads and LinkedIn Campaign Manager.
• Strong analytical skills with experience using Google Analytics, HubSpot, and Salesforce.
• Must be residing and eligible to work in Toronto, Ontario or the United States.

Nice to have

• Experience with account-based marketing (ABM).
• Familiarity with the accounting or audit industry.

Culture & Benefits

• Collaborative and inclusive culture that values innovation and knowledge sharing.
• Flexible work options, including remote opportunities and generous time-off policies.
• Competitive compensation package including base salary, discretionary bonuses, and comprehensive benefits.
• Opportunity to work on international projects and collaborate with a diverse global team.
• Structured recognition programs and opportunities for professional career growth.