Senior Manager, Brand Activation (Fintech)

TL;DR

Senior Manager, Brand Activation (Fintech): Leading the development and execution of brand strategies and paid media campaigns across North America and Europe with an accent on audience-first advertising and cross-functional collaboration. Focus on optimizing client engagement metrics, implementing AI-powered tools for creative development, and managing multi-regional budgets.

Location: New York, New York. Must spend at least four full days each week working in an hirify.global office.

Salary: $120,000 – $125,000 per year

Company

One of the world’s leading independent global investment firms dedicated to rethinking possibilities for clients.

What you will do

• Drive brand implementation across paid media campaigns in North America and EMEA from strategy to execution.
• Develop insight-driven campaign briefs and collaborate with internal creative teams and external agencies.
• Manage day-to-day campaign execution, including coordinating approvals with legal and compliance.
• Monitor KPIs and optimize creative performance using analytics, social listening, and client feedback.
• Oversee and track the creative campaign budget.
• Utilize AI-powered tools to inform insights and enhance creative development.

Requirements

• 7-10 years of experience creating innovative paid media campaigns in North America and EMEA.
• Proven track record of using data and insights to improve client engagement metrics.
• Strong "end-to-end" project management and budget tracking capabilities.
• Experience collaborating with product marketing, sales, corporate communications, and legal teams.
• Bachelor’s Degree required.
• Must be based in New York, NY.

Culture & Benefits

• Hybrid work schedule emphasizing in-office collaboration (4 days per week).
• Flexible paid time off and parental leave benefits.
• 401(k) matching of 100% up to the first 6% plus discretionary supplemental contributions.
• Comprehensive health and wellbeing benefits.
• Employee stock purchase plan.