Ad Measurement Lead (AdTech)

TL;DR

Ad Measurement Lead (AdTech): Developing and executing ad measurement and research strategies for Enterprise and PAG verticals with an accent on campaign effectiveness, attribution, and quantitative analysis. Focus on designing conversion studies, managing third-party measurement vendors, and leveraging AI tools to automate measurement workflows.

Location: Must be based in New York, United States (Hybrid: Monday-Thursday in office, Friday flexible)

Salary: $90,500–$121,500 annually

Company

hirify.global is a leading TV streaming platform that connects consumers, content publishers, and advertisers within the TV ecosystem.

What you will do

• Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes.
• Lead quantitative and qualitative studies from scoping and data analysis to reporting and presentation.
• Manage relationships with third-party measurement providers and integrate new vendors.
• Partner with cross-functional teams (Marketing, Sales, Product) to execute strategic initiatives.
• Conduct meta-analyses and create case studies to educate clients and internal teams.
• Provide guidance and mentorship to junior teammates through training and knowledge sharing.

Requirements

• 3-7 years of experience in campaign analytics, attribution, measurement, or research.
• Proficiency in SQL, Excel, and Tableau.
• Ability to use AI tools and agents to drive efficiency and automate measurement workflows.
• Experience with A/B testing, incrementality, MTA, and MMM.
• Experience with third-party measurement vendors such as Nielsen, comScore, iSpot, or Kantar.
• Must be located in New York to comply with the hybrid work model.

Culture & Benefits

• Hybrid work approach: Monday-Thursday in office, Fridays flexible for remote work.
• Comprehensive health insurance (medical, dental, and vision).
• Equity awards, life insurance, and disability benefits.
• Retirement options including 401(k).
• Global access to mental health and financial wellness support.
• Paid time off and parental leave.